How to Host an Equity Workshop That Turns Homeowners into Motivated Sellers

GPA

Published on: 12/07/2026

Learn how real estate agents can host in-person or virtual equity workshops that educate homeowners, build trust, and convert attendees into motivated listing clients.

real estate marketingequity workshopsmotivated sellerslisting strategieshomeowner events

How to Use Facebook Ads to Target Equity-Rich Homeowners and Fill Your Listing Pipeline

GPA

Published on: 11/07/2026

Learn how real estate agents can leverage Facebook's powerful targeting tools to reach equity-rich homeowners, generate listing leads, and build a consistent pipeline of move-up sellers.

real estate marketingFacebook adslisting generationequity-rich homeownersseller leads

The Truth Behind the '71% Zero Deals' Viral Stat — And What It Means for Equity-Rich Lead Generation

GPA

Published on: 29/06/2026

A viral stat claims 71% of real estate agents closed zero deals. NAR's actual 2026 data tells a very different story — and the real takeaway is a massive opportunity for agents who know where to find leads.

equity-rich leadsreal estate agent leadsmove-up sellershome equityreal estate marketing

How to Use Video Marketing to Attract and Convert Equity-Rich Homeowners

GPA

Published on: 16/06/2026

A video marketing playbook for real estate agents looking to reach equity-rich homeowners.

real estate marketingvideo strategyequity-rich homeownerslisting leadsvideo marketing